Committed to Comfort & unapologetically fashionable.

We're not just making open crotch legwear; we're making a statement. Unapologetically bold, proudly functional, and forever fashionable.

MEET THE TEAM

Saadath

CEO & FOUNDER

Daniela

CO-FOUNDER

“We feel unapologetic about bringing KeepUps to the table and empowering women to be at ease wearing open crotch legwear with a function.”

OUR STORY

OUR STORY

Hello and warm welcome to KeepUps!

I am excited and thrilled to introduce ourselves to you.

My name is Saadath, and I am the Founder and CEO of Keepups, I did my bachelor’s in design and information technology at NIFT India and my masters in Fashion Merchandising and Management at Polimoda, Italy.

Co-founder and business partner, Daniela, and my path crossed through mutual social network. With a keen eye for Fashion and lifestyle, Daniela became the founding member of KeepUps. We are a women driven team which embodies this spirit of fun, yet bold entrepreneurship.

KeepUps in a nutshell has been a journey breaking of conformity surrounding open crotch legwear for women.