Hello and warm welcome to KeepUps!
I am excited and thrilled to introduce ourselves to you.
My name is Saadath, and I am the Founder and CEO of Keepups, I did my bachelor’s in design and information technology at NIFT India and my masters in Fashion Merchandising and Management at Polimoda, Italy.
Co-founder and business partner, Daniela, and my path crossed through mutual social network. With a keen eye for Fashion and lifestyle, Daniela became the founding member of KeepUps. We are a women driven team which embodies this spirit of fun, yet bold entrepreneurship.
KeepUps in a nutshell has been a journey breaking conformity surrounding open crotch legwear for women.
The idea began 10 years ago as a life hack struggling to find comfort wearing stockings which caused immense discomfort with the crotch tugging, pulling and sliding. Therefore, slitting the crotch open eliminated the discomfort and tension to a great extent. No discomfort, no tension and more breathability. This life hack served the function but lacked finesse.
The search for such a product led me to the confines of erotic stores, apparently, not an unconditional option to go shopping with family and children; moreover, even the merchandise was not ideal for regular wear. This lack thereof sparked an idea: Why not create stockings that cater to the needs and desires of all women.
Thus, KeepUps was founded in 2022 In Vienna.
“Our Story is a testament to the power of turning frustration into innovation. It’s a reminder that the true progress often come from challenging the norm and beginning to be different. With every innovative cut and design, KeepUps chips away at the status quo, one confident stride at a time. Committed to bringing you comfort, function and design.”
KeepUps is more than just a brand. It’s a movement; it’s an open dialogue to encourage and empower women to embrace their bodies and redefine comfort on their own terms, whoever we are, we were born out of love, and we are all special. It’s about shattering the taboos, breaking the ice, celebrating individuality.
We love to embark on this journey with you to open ourselves to each other to find support, inspiration and meaningful open dialogue about different concerns of our co-existence and create great products for your wellbeing.